Tweets Learn Powerful Lessons From The Masters Of Modern Work Specifically, he says that marketers need to come to the table with business acumen so that they can play a critical role in everything from product creation to product delivery – and directly impact the bottom line. Alex says that marketers have the opportunity to be leaders in modern business transformation. This podcast show is about modern marketing, so Bernie wanted to dig into the specifics of the role of the modern marketer in the ever-changing business environment.

The book is an interactive roadmap for next-generation leaders who need to get things done – from setting strategy to stakeholder buy-in to navigating roadblocks and taking action to get stuff done. As CEO, Alex drives the overall strategy, vision, and execution of the company, ensuring that Workfront is a dedicated partner in helping its customers transform the modern work experience.Īlex is the author of a new book titled “Done Right,” which is the main topic of this episode. Workfront is considered by many to be the first modern work management application that connects enterprise work, collaboration, and digital content into an Operational System of Record (OSR). This episode features Alex Shootman, CEO of Workfront. It’s imperative that business leaders, sales professionals and marketing teams lead the way in getting stuff done effectively. The modern business landscape has changed – and that change is constant. Apple Podcasts | Stitcher | Google Play | Google Podcasts

Alex shootman